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Graphic Designer

Sodexo Marketing Design

Multi-format marketing materials for SoGo Cash Card, built for in-store displays and digital placements.

SoGo Cash Card four-step onboarding insert: get a card, activate it, register it, and use it

Role

Graphic Designer

Duration

January 2023 to Present

Tools

Photoshop Illustrator

Skills

Multi-Format Visual Merchandising Marketing Materials

Overview 📝

As a Graphic Designer for SoGo Cash Card, I designed a variety of marketing materials used across in-store displays and digital placements. Each design was produced in multiple formats, sizes (5.5x8.5, 8.5x11, 16x9, and 9x16), to support different placement needs across store and online environments.

Gift Card Messaging Inserts 🎁

Designed a themed insert set (bow, cupcakes, berries, grapes, coffee-bean heart), each adapted across four formats for consistent in-store and digital use.

Someone Special Deserves A Gift insert, four formats Gift card insert flyer mockup on a wood surface
The Perfect Gift insert, four formats You Take The Cake insert, four formats
Gift card insert flyer mockup with flowers Surprise Someone insert, four formats
Thanks A Bunch insert, four formats Appreciative insert, four formats

Everyday Inserts 📋

Designed standard, non-seasonal gift card messaging inserts, scaled across print and digital formats.

Get a SoGo Cash Card step-by-step insert, four formats Everyday insert flyer mockup
So Simple, Go Faster insert, text version, four formats So Simple, Go Faster insert with berries imagery, four formats

Meyer Inserts 🛒

Designed print inserts for the Meyer retail partnership, built for both 5.5x8.5 and 8.5x11 formats.

Ready, Set, Go and It's All About Simplicity inserts, text version It's All About Simplicity insert with lifestyle photo
So Simple, Go Faster insert with lifestyle photo Ready, Set, Go, So Simple, and Show Your Appreciation insert combinations
Meyer insert flyer mockup Hungry For Convenience insert with lifestyle photo
Never Be Without Cash insert with lifestyle photo It's All About Simplicity and Never Be Without Cash insert combinations

Conclusion 🏁

These marketing materials reinforced designing for reuse:

  • One visual concept had to hold up across four very different formats and placements, from a small in-store card insert to a full-bleed digital display.
  • Building with that flexibility in mind from the start, rather than resizing after the fact, kept the system consistent across every size.
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